Portfolio / Work Samples
Integrated Product/Brand Marketing
Intel Arc Graphics Launch - as Product Marketing Engineer for Intel, I led a cross-functional forum that facilitated seamless international collaboration between sales and technical teams, streamlining project operations and improving efficiency to ensure the smooth delivery of key applications and project assets. I worked closely with various teams to help shape go-to-market strategies by presenting data-driven use cases to senior leadership and translating complex technical concepts into compelling content. This included developing product demos, partner marketing campaigns, and executing event marketing initiatives to highlight Intel’s technical differentiation and improve international partner relations with leading software companies, contributing to a total revenue of $837M in 2022, up 8% YoY.
Product Demos
PARTNER MARKETING
EVENT MARKETING
Persado - As a Brand Content Strategist at Persado, I leveraged context-aware AI to develop, report, and analyze brand-aligned, multi-channel marketing content for leading international companies, including Michaels, Verizon, Dropbox and Gap Inc, directly contributing to a $14.4M year over year increase in incremental demand across 900+ campaigns.
Digital Citizenship & Fundraising Expert Patch Programs - As a content manager for BAND, I developed original educational content for young audiences. Digital Citizenship program was deployed onsite at Girl Scouts of Northern California’s 2018 Golden Gate Bridging.
2018 Best Leader of the Year Campaign - As the project lead on the Best Leader of the Year Campaign, I planned, developed, and executed the competition from end-to-end. Responsibilities included: leading group brainstorming sessions, negotiating event & web development timeline, developing user experience mockups, copywriting and editing, scheduling and authored in-app and social media communications, developing and conducting user surveys, conducting one-on-one phone interviews, selecting winners and authoring original blog content, distributed wire payments, and managed physical inventory for rewards.
TPCAST Early Access Event - As a Marketing Specialist at BlueFocus Communications Agency, I led planning and helped to orchestrate an early access demonstration of a client's product for a test audience of around 40 guests. In addition to developing and sending out all written collateral for the event (invitations, event page), I developed all survey materials and conducted user research during the time of the event.
Communications / PR
BAND - Authored numerous press releases in close partnership with leading national athletic brands including Varsity Spirit and the American Youth Soccer Organization (AYSO) as the US language expert for BAND’s global marketing team.
JoveBird & TPCAST - Worked closely with the clients to author and develop key messages for the press release, as well as supplementary materials (press kit, media briefing documents) and led the media outreach campaign.
AI Venture - Provided brand and PR support, conducted founder interviews, and acted as ghostwriter for publications on Forbes, VentureBeat, and other top media outlets as Marketing and Communications Consultant for an AI venture studio.
Technical/UX Writing & Web Design
RP1 - As a contract Technical Writer for early-stage software startup RP1, I collaborated with the Chief Architect to author and publish technical white papers and marketing content, increasing lead generation and thought leadership in the extended reality (XR / AR + VR) open source developer community.
Apollo Box App - As lead Content Manager for Apollo Box, I worked closely with the design team to write and polish all written copy for the Apollo Box storefront and augmented reality experience. I worked closely with the engineering team to create product documentation and written tutorials for their augmented reality features.
Apollo Box AR Website - I proposed the Apollo Box AR website as a B2B-facing page for the company's augmented reality functionalities. I designed the website using a content management system and authored all written content for the page.
SJSU Salzburg Program - At Dwight Bentel Hall Communications Agency, I worked closely with the faculty director of the Salzburg Program to polish the organization's digital content using enterprise CMS OmniCampus.
Spartan Daily App - With the Spartan Daily App, I led a team of designers to create faceplates and refine the user interface for a mobile app in conjunction with app publisher CampusMedia. The app itself pulled RSS feeds from the Spartan Daily website (defunct since 2015).
Editorial Content Writing
Women of AI / AI Venture Amalgamators / Cognitive World - As a Communications Consultant for AI Venture Amalgamators and Women of AI, I manage event coverage and share stories about entrepreneurs, corporate executives, and venture capitalists in the artificial intelligence community. I also work in the capacity of a ghostwriter on industry publications such as the Forbes Communications Council, VentureBeat, and others.
Shift Magazine & South Bay Pulse - For both South Bay Pulse and Shift Magazine, I worked as Senior Editor to help lead a team of writers and designers in launching and populating interactive digital magazines. My primary role was overseeing and aiding in the production of the magazine by working closely with both designers and writers to create a cohesive interactive experience with every article.
CelebrityNetWorth - As a contributor to CelebrityNetWorth, I researched and reported on the latest in celebrity finance news. Topics included Fortune 500 CEOs, pop culture icons, and international politicians.
How to Boost Small Business Success with Social Media - While at Apollo Box, I authored a guest post about the company's social media efforts on theMogulMom, a website dedicated to entrepreneur mothers.
Video Projects
Interviews for Better Games, Better Gamers (capstone project for SJSU)
In-Game Cutscene for Penn & Paige, a 3D action-adventure
2D Flash Animation (capstone project for Artquest Program at SRHS)
Product Demo for Apollo Box (online retailer)
My Games
Penn & Paige is a 3D action platforming adventure. I worked as narrative producer, video editor, and director and managed a team of 2D artists and sound designers to put together the game's cutscenes and story beats, and worked with the engineering team to integrate the cutscenes into the blueprint editor in Unreal.
The Adventures of Peter the Polar Bear is a point-and-click activist game. As narrative designer, I developed the script, which details a friend’s disturbingly violent betrayal in favor of his own corporate interests.
Operation Furball is a side-scrolling action game that features a mechanic where you transform to gain better powers.